Hello.

I’m Richard.

I help build, elevate and grow brands.

I’m a dynamic marketing leader with over 20 years of experience driving growth and elevating brands in highly competitive markets.

My journey has taken me through the worlds of B2B, building products, home improvement, retail, and automotive industries. I’m renowned for building robust marketing infrastructures and integrated strategies from the ground up.

With expertise in strategic planning, go-to-market strategies, brand development, and omnichannel marketing, I have a proven track record of driving revenue growth and optimizing marketing functions.

Let’s connect!

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My Approach

Customer Centricity is Critical

When customers feel valued and understood, they move from buyers to advocates. Becoming close to your customers helps align your products and services with what customers need and want. Every decision, from product development to marketing, should be made with the customer in mind.

Data Driven Decisions

Data is critical in today’s business environment. It is critical to clean and establish data sources in order to uncover insights that drive marketing and product growth.

Relationships Matter

Brands can build emotional connections by creating meaningful and personalized interactions that go beyond simple transactions.

Brands I have helped grow.

Case Studies

Rebuilding Ply Gem

When I started at Cornerstone Building Brands, we found Ply Gem Canada in a neglected state with little marketing or strategic support.

Through reengineering the business unit and implementing customer-centric marketing strategies, we transformed Ply Gem into a leading brand synonymous with quality, design, and service, resulting in substantial market share and revenue growth.

Click to read this case study.

Creating Data Based Decision Capabilities

Aimed at simplifying customer experience and enhancing profitability, a data-driven project was initiated to bridge gaps between data availability and decision-making capability.

Partnering with EY Parthenon, we developed critical dashboards and a data cube, leading to immediate margin enhancement and identifying significant future opportunities.

Click here to learn more.

Rebranding Canada’s Largest Independent Home Improvement Retailer

Discover how Home Hardware's rebrand leveraged customer perceptions to outperform major competitors and significantly boost brand recognition and customer preference. Click here to read the full case study and see how a focus on service and ownership led to impressive results.

Click here to read case studies.

Growth Planning and Marketing Strategy

As the first Vice President of Marketing for Cornerstone Building Brands in Canada, I led a comprehensive rebranding campaign and developed integrated marketing strategies across multiple business units.

Our customer-centric approach and strategic planning resulted in significant revenue improvement, awareness increases, and the highest net promoter scores in five years, setting a North American standard for business improvement and growth.

Click here to learn more.