Advisory Services.
Growth Planning and Ideal Customer Profiles.
Together we’ll define where growth will come from, who your most profitable customers are, and how to align your marketing and sales efforts for measurable results.
Deliverable: Growth Plan Canvas + ICP Toolkit (workshop or 3-week sprint)
AI and Marketing Systems Audit.
Identify what’s holding your growth back.
We map your marketing and sales systems, uncover gaps in process or technology, and design a roadmap to modernize how leads, data, and decisions flow through your organization.
Deliverable: Executive audit report + 90-day roadmap
Dealer and Franchisee Marketing Playbooks
Create scalable marketing that every dealer can execute.
Custom-built playbooks and AI-powered templates help local stores market confidently and consistently — driving more traffic, leads, and loyalty.
Deliverable: Dealer Marketing Playbook deck + training toolkit
Fractional Marketing Leadership.
Need strategic marketing leadership without full-time overhead?
As a fractional CMO, I help organizations bridge the gap between vision and execution — guiding teams through transformation, integration, or market expansion.
Deliverable: Ongoing retainer (3–10 days/month)
Why work with me?
Proven Experience: 20+ years transforming marketing organizations in Canada and the U.S.
Integrated Perspective: Deep experience in B2B, building materials, logistics, and retail.
AI-Enhanced Approach: Practical adoption of AI to improve efficiency and insight — not hype.
People-First Philosophy: Strong systems start with strong teams.